Monday, August 25, 2008

Tata Indica Vista Launched

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Leading car maker Tata Motors has just launched the new model of its successful brand Indica, 'Indica Vista'.

Since Indica's launch more than a decade ago, the company has produced 9.1 lakh units. In financial year 2006-07, Indica achieved a sales of 1,44,690 units--highest in a year for the car.

Indica Vista is launched in seven variants and priced at Rs 3.49 lakh ex-showroom Delhi for 1.2 L petrol at the low end up to Rs 4.88 lakh for the top end.

Speaking to reporters, Tata Motors President Rajiv Dube said, "We will take Indica Vista in six months to international market."

The company is not entirely phasing out the old Indica. "Of the 12 old variants, six or seven still exist in the market," Dube said.

Tata Motors has agreed to invest Rs 1,700 crore in expanding capacities in various plants. It has a tie up with Fiat, too.

Dube said the tie up with Fiat is a complementary one. Tata Motors and Fiat would not compete with each other in the same segment. Fiat would launch cars in the premium segment, he said.

Group Chairman Ratan Tata after the launch said in a statement, "The second generation Indica Vista showcases the progress Tata Motors has made over the last several years of its first outing in the passenger car business in design, quality, technology, performance and refinement."

Stay tuned for the test drive report of the new Indica Vista.

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