Can you imagine BMW on your coffee? Well BMW happens to be one of the leading luxury car brands in the world and is using a very innovative medium to advertise its products in Australia. This innovative medium is Coffee. Yes the beverage we all love so much.By Coffee i don't mean that they have started to make coffee beans or started their own coffee shop like starbucks but they are advertising their cars on coffee cups. Coffee is a widely-consumed stimulant beverage and is one of the most sought after drink by all age groups. You wont have a crave for Coke or Pepsi but you would surely have a crave for coffee. Coffee cup advertising is a very interesting advertising concept. Now who would have thought that you can advertise on consumable products. This service is offered by EatMedia - Australia's first and thus the largest coffee cup advertising company in Australia. We all love BMWs don't we, after all its the ultimate driving machine (to a certain extent) and now we can enjoy looking at a Bimmer while sipping coffee. I find this new concept to be extremely well thought off and who could have imagined coffee as a medium to advertise their brand.
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